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Welcome
Resources
- Music
  - Album
  - Artists
- Communication
Glossary
Yasmine’s Portfolio
Contact

About Yasmine

Yasmine M. is a Creative Mind & the creator of Sweet Madness. She helps music artists stand out, build their brand & express their creativity beyond the music they create.

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You just spread your wings and fly, your wings and

You just spread your wings and fly, your wings and fly
I knew you always would
I knew you always were
I knew there always was nothing wrong with being you… 🎶 • Self-portrait of yours truly 💁🏻📸 • For those who don’t know me yet, my name is Yasmine. I am a creative, branding expert & entrepreneur.
Three years ago, I’ve created Sweet Madness to offer my knowledge, skills & expertise mainly to the music industry: photography, videography, graphic design & communication/branding.

My mission is to help you express your creativity beyond the music you create; to help you fully embrace your creative identity & to help you live of your art. In other words, to help you live your dream life! 🙌🏼💫 As a creative myself, I know how hard it can be to find help and support. And I want to be there to support artists despite a fiercely competitive industry, also because I do believe that there’s room for everyone.

I want to make sure you know that you can be, do & have everything that you want. You are different & this is what makes you so special! There is nothing wrong with being different, & live a different life.

Also, music has a special place in my heart. And it saddens me to see that way too many people are driven by money and/or fame & forget that music is first & foremost an art form. So if I can contribute to change that mentality, I’d be glad to do so.

Plus, women are underestimated and underrepresented within creative industries. I myself faced a lot of discrimination, abuse & sexism in my career. At a point where I couldn’t access great professional opportunities because of narrow-minded people.

I can see women standing against these injustices and I want to be there too, to support these much needed changes. 🙏🏼 🙌🏼 You know, I moved to London leaving my home country, family & friends behind & made a few other bold moves to give myself a chance to make this dream of mine come true. This is how powerful is my desire to help YOU achieve your own big dreams. 🤩

Send me a DM if you have any questions or requests, I’ll be happy to answer them.

With all my love 💛

New week, new opportunities 💫🙌🏼 • Happy

New week, new opportunities 💫🙌🏼 • Happy Monday 🤗 • Here's a photo of the lovely Camille, she has such beautiful blue eyes!

If only you knew how many photos i have from this

If only you knew how many photos i have from this photoshoot...! I wish i could share them all but it'd be a bit redundant 😅😂 • The whole team made it easy - bringing my vision to life and it still is one of my fave photoshoots to date 💛🙏🏼🙌🏼 Creative dir./photographer: @iamyasminem
Model: @isabellabesque
Makeup artist: @ann_alasi_makeup
Hair: Francesca Ballard
Lighting asst: Dani Balica
Stylism: @iamyasminem

Enjoy the present moment because it is all that m

Enjoy the present moment because it is all that matters🎈• Circa 2015

I took this photo on a Thames cruise at the occasion of an instameet. I loved taking part in these events back then. I don't know if it still happens though 🤷🏻‍♀️ • Swipe to see the full picture -- i had to crop it because of IG. You know how it works.

Glowing 💫 • Here's two exclusive photos of th

Glowing 💫 • Here's two exclusive photos of the beautiful Tori Kelly • late Summer 2019

Photos & edit by me 🤗 @iamyasminem > Photo 1 taken the day of her album playback in central London
> Photo 2 during her intimate concert at Islington Assembly Hall the night before

I keep fallin', I'm fallin' You won't hear me call

I keep fallin', I'm fallin'
You won't hear me callin'
Leave me in the dark
Baby, I'm no work of art 🎶

Model: Jason Anthony

Hold me close so i can finally breathe 🎶 Heads

Days like this... Guess that depends on the mood t

Days like this... Guess that depends on the mood that I’m in, yeah 🎶

The throwback continues.

Model: the sweet @jonas_kloch

Yasmine M. © 2019