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Welcome
Resources
- Music
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  - Artists
- Communication
Glossary
Portfolio
Contact

About Yasmine

Yasmine M. is a Creative Mind & the creator of Sweet Madness. She helps music artists stand out, build their brand & express their creativity beyond the music they create.

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“I want to be easing your pain and all your frus

“I want to be easing your pain and all your frustration to be gone (Yeah) Fade away” @duttypaul @tovelo
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That feeling when life gets messy but you know that the Universe has your back 💁🏻‍♀️
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I’ve always knew I could trust my intuition, and most of the things I do (and have done) are the results of intuitive nudges.

My intuition plays a big role in everything that I do with Sweet Madness. And I know that because of/thanks to that, my business is one of a kind. And I can’t apply and do everything that other entrepreneurs do. It just doesn’t work. I have to find my own way to get things done, get to where I want to be, have what I want to have, and do what I want to do.

I am learning to embrace that more and more and thanks to @manifestationbabe, I have learned that I am not the only one “intuitive entrepreneur” — which is amazing! So thank you Kathrin! 🙏🏻🙌🏻
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Creative director: @iamyasminem
Model: @isabellabesque
MUA: @ann_alasi_makeup
Hair: Francesca Ballard
Lighting: Dani Ballica
Stylism: @iamyasminem •
#manifestingmybbd

“You said you want more and I can't blame you fo

“You said you want more and I can't blame you for askin' me what's somethin' you deserve... You're special…” @nfrealmusic •
Every cloud has a silver lining 💫🌈
•
We are facing very challenging times at so many different levels. As soon as we were in lockdown, I knew that it was necessary to be resourceful & make some changes in my business — permanent & temporary changes.

Temporary ones, because the situation we are in is exceptional. And permanent ones because as an entrepreneur, it is extremely important to protect ourselves as much as possible as we are responsible of our own situation & income, and also sometimes, of other people (employees, external contractors,...). I often say: Be flexible in your approach to your dreams. And this couldn’t be more accurate now, don’t you agree?

As an entrepreneur, you should make sure that your business is “bulletproof”. And I know that many music artists — and you might be one of them, are struggling now and feel like they might have to give up.

I have to admit that even though I remain(ed) positive, and I kept going during this time; stories came into my mind like: it’s hard to get new clients now, it’s not the right time, people don’t have the money,... And this stories have impacted me and Sweet Madness. I have slowed down the pace, and stopped doing certain things. Have you?

I am not saying that we can’t slow down sometimes, but we should always be aware of the stories we say to ourselves and how these are impacting us.

We are what we believe. And the results we get are based on our beliefs. The reality we live is based on our beliefs.

Many businesses have closed down, BUT many are booming now too! And I know that Sweet Madness is no exception. It has to. And so should your business.

Continue to work on yourself so, even if things are crashing down, you know you will always figure out a way. @manifestationbabe 🙌🏼🙏🏼💪🏼 Be resourceful and flexible, no matter the challenges. 💛
•
Creative director: @iamyasminem
Model: @karofant
MUA: @ann_alasi_makeup
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#magnetizemybiz

When you work for yourself and want to build a car

When you work for yourself and want to build a career out of the "ordinary" it can feel very lonely. Especially at the early stages of your entrepreneur's life (and yes, I say this all the time: if you are a music artist, you are also an entrepreneur). No one teaches you how to make it as an entrepreneur. No one is telling you that you will need to invest (financially) in your business way before it becomes profitable. No one tells you that. No one told me until i experienced it with Sweet Madness.
It can be overwhelming, frustrating and confusing. Especially when we are focused on what we still need to achieve, and what we want to manifest into our lives.

And here's the message i have received recently from the Universe (God/whatever you resonate with) through @manifestationbabe and that i want to share with you: focus on what you have ALREADY achieved!

We often forget all that. It's like humans are eternally dissatisfied. But it can change! Think about how far you've come, celebrate your successes and you will see more of it. 🙏🏼🙌🏼 It will raise your vibrations & simply put you into a better state of mind to show up for your dreams & the people that are waiting for you.

And know that i am here to help you manifest your dream that is to live from your music. You don't have to do it alone. Success is a team effort. You can reach out to me whenever you're ready. 💛 ........................ Yasmine M. • Sweet Madness
Artist Development Consultant & Visual Artist
www.oh-sweetmadness.com

#magnetizemybiz #sweetmadness

Society needs to change to finally serve everyone

Society needs to change to finally serve everyone equally & to be fair to everyone regardless of the skin colour, religion, origins,... Mentalities & mindsets need to be rewired to allow love to enter the hearts and calm the egos.

As a mixed race child of the Universe, as a citizen of the world, being mixed is my greatest gift - in spite of the racism and discrimination I, myself, (have) face(d). It allows me to be open to the world in a way I understand not everyone is - and it saddens me to be honest.

Remember that at the end of the day, we are all the same. We are One. It is law (Universal Law of Oneness).☝🏼🙌🏼🙏🏼 Nothing happens by chance. This is happening for a reason. 2020 is a year of great changes. A big energy shift is happening. Collective consciousness is elevated. We are healing, and growing. The world we used to know won't longer exist by the end of the year. "From chaos always comes growth" - @iamjosephmcclendon
Repeat this with me: I am open to change. I am comfortable in the uncomfortable. I am ready to receive. I open my heart & soul to love & light. 💫🙌🏼 We all are worthy. We all are deserving of a beautiful life. All deserving to be loved, safe, valued, supported and respected. We all deserve to feel at home wherever we live or choose to live. We all deserve love. ❤

#blackouttuesday #weareallequal
#weareone #lawofoneness #loveiskey #letlovein

'Cause you are, you are the reason why my head is

'Cause you are, you are the reason why my head is still above water, and if I could i’d get you the moon, I’d give it to you... 🎶 @kinabeats • Photo of the (almost) full moon taken yesterday evening by me @iamyasminem 💁🏻📸 • As far as I can remember, I’ve always felt a connection with the Moon. I could (and still can) stare at her for hours — and yes, she’s a lady 😁🌙💫 I didn’t understand this connection to be honest & I don’t totally get it today but I’ve discovered that it is quite usual for creatives to feel this connection with the Moon. I realised the impact she has on me too, and how her different cycles affect me & my own energy.

Tonight, it is Super Full Moon in Scorpio. It invites us to face our fears, release negative energy, and let go of everything that doesn’t serve anymore. (I am not an expert on this subject, this is just a quick take on it, and there are many people who are actually giving more info about it). Usually during Full or New Moon, I have a ritual: I like to light candles, I take the time to set my intentions for the next couple of weeks, clean my crystals, do some journaling, draw Oracle cards and meditate if I feel like it.

Perhaps this is too "woo woo" for you but you know what?! I used to feel a bit embarrassed about it but not anymore. After all we are spiritual beings living a human experience. All these things are parts of us & I choose to embrace all of it 💛

Are you also sensitive to the energies of the Moon? Do you have a ritual for the Full/New Moon? I’d love to know how it goes for you. 😊

You just spread your wings and fly, your wings and

You just spread your wings and fly, your wings and fly
I knew you always would
I knew you always were
I knew there always was nothing wrong with being you… 🎶 • Self-portrait of yours truly 💁🏻📸 • For those who don’t know me yet, my name is Yasmine. I am a creative, branding expert & entrepreneur.
Three years ago, I’ve created Sweet Madness to offer my knowledge, skills & expertise mainly to the music industry: photography, videography, graphic design & communication/branding.

My mission is to help you express your creativity beyond the music you create; to help you fully embrace your creative identity & to help you live of your art. In other words, to help you live your dream life! 🙌🏼💫 As a creative myself, I know how hard it can be to find help and support. And I want to be there to support artists despite a fiercely competitive industry, also because I do believe that there’s room for everyone.

I want to make sure you know that you can be, do & have everything that you want. You are different & this is what makes you so special! There is nothing wrong with being different, & live a different life.

Also, music has a special place in my heart. And it saddens me to see that way too many people are driven by money and/or fame & forget that music is first & foremost an art form. So if I can contribute to change that mentality, I’d be glad to do so.

Plus, women are underestimated and underrepresented within creative industries. I myself faced a lot of discrimination, abuse & sexism in my career. At a point where I couldn’t access great professional opportunities because of narrow-minded people.

I can see women standing against these injustices and I want to be there too, to support these much needed changes. 🙏🏼 🙌🏼 You know, I moved to London leaving my home country, family & friends behind & made a few other bold moves to give myself a chance to make this dream of mine come true. This is how powerful is my desire to help YOU achieve your own big dreams. 🤩

Send me a DM if you have any questions or requests, I’ll be happy to answer them.

With all my love 💛

New week, new opportunities 💫🙌🏼 • Happy

New week, new opportunities 💫🙌🏼 • Happy Monday 🤗 • Here's a photo of the lovely Camille, she has such beautiful blue eyes!

If only you knew how many photos i have from this

If only you knew how many photos i have from this photoshoot...! I wish i could share them all but it'd be a bit redundant 😅😂 • The whole team made it easy - bringing my vision to life and it still is one of my fave photoshoots to date 💛🙏🏼🙌🏼 Creative dir./photographer: @iamyasminem
Model: @isabellabesque
Makeup artist: @ann_alasi_makeup
Hair: Francesca Ballard
Lighting asst: Dani Balica
Stylism: @iamyasminem

Yasmine M. © 2019