You are working in the music industry or willing to? You’d like to put yourself out there? Reach a wider audience? Share your music and even more? Then, one of the first things you have to do is to create a music website!
A website is a sort of online combination of a business card and portfolio with extras: it allows people to contact you or your team; it shows a sample of your work; shares your updates, etc. It also gives you an online presence that increases your chances of making money while doing what you love & meeting success!
If you already have one, that’s amazing! If not, don’t worry, it’s not too late! 😉
Why should you have a website?
There are different reasons why having a website is necessary:
- Unlike social media platforms that come and go, people will always be able to find your website and its content (music, photos, videos, tour dates, etc) unless you choose to delete it!
- It gives you a space where you can choose what you want to share with your audience using your own conditions of use.
- You’ll make more money by selling your music & merchandise via your website than via online retailers (more info in a future article, subscribe to my newsletter if you do not want to miss it).
- Last but not least, you will own all the data and e-mails collected on your website.
Why is it important to collect data & emails?
For example, knowing where your fans are from can help you organise gigs in their area. While collecting emails can help you retain your audience using tools such as autoresponders to send newsletters.
Newsletters are a great way to inform your fans of your updates: new music, new video, tour dates, etc.
In other words, collecting these data can help you create a long-term relationship with your fans which leads to long-term success.
How to create a music website?
There are different platforms you can use to create a professional website: Wix, WordPress, Weebly, Bandzoogle, etc.
There are also a few website hosts: 1&1, 123-reg, OVH, Fasthosts, etc. Same about autoresponders: Aweber, GetResponse, MailChimp, etc.
I won’t recommend a specific platform or a website host or an autoresponder as it depends on you, your own needs, your budget, your knowledge and skills on this.
But if you don’t feel comfortable to create and build your website, delegate! Maybe a friend can help you. If not, you have to invest and pay a professional to create it — you can, of course, contact me.
In any case, you have to invest on your website! Because it helps build your career in music.
But first… clarity!
Whether you are creating your website by yourself or asking for help, you need to know exactly what you want and write it down. Be as specific as you can.
We call this a roadmap: number of pages, layout style, colours, widgets and options required, etc.
To create your roadmap, you can ask yourself a few questions:
- what do I want my fans to find on my website?
- what do I want potential collaborators to find on my website?
- do I want a static website only?
- do I want to post articles from time to time?
- do I want to sell music on it?
- do I want to sell merchandise too?
I suggest you to visit a few websites and select two or three that you like. It can help you and/or the person who will form the basis of your website, to have a clearer view of what you want.
However, the base of the site should include the following elements:
- home page,
- social media profiles (Instagram, Facebook, Twitter, LinkedIn, YouTube, SoundCloud, etc),
- newsletter form.
I’m not going to give all the steps you need to follow to create a website. Because those information can be found on the Internet. But if you have questions, don’t hesitate to contact me. I’ll do my best to help you.
I hope you find this article useful. And I’d love to see your website. So please, share the link in the comment section below. If you don’t have a website at the moment, it’s fine. Come back once it’s done 😉