Hello creative soul! In this podcast, I explain what sync licensing is and how this can help you generate passive income streams, reach a new audience, grow your fanbase and create great opportunities!
No need to visit another link, the podcast is just below as well as a summary of the content. Enjoy!
What is « sync licensing »?
A synchronization, or « sync » license is a music license granted by the artist who holds the copyright of a particular composition, and that allows people to synchronise music with different visual medium such as movies, TV shows, video games, and more.
Why would you give to someone a license?
Because it allows you to generate passive income and grow your fanbase by reaching a new audience that you probably wouldn’t have been able to reach on your own.
Other things to know before looking for sync licenses:
There are two different kinds of copyright:
• The composition copyright which protects the melody and lyrics and is usually owned by the songwriter;
• The sound recording copyright which protects the recording or master of the song and is usually owned by the performing artist.
As an independent artist, you have a distinct benefit: sync deals can be easier to negotiate as there is no third party involved.
There is no standard payment for sync licenses. The rates are negotiated on a case by case basis. It notably depends on your influence as an artist, on your negotiator talent, on the budget of the production and how important it is for the production to have your song.
Some artists license their music for free to get the exposure but this is not recommended.
What are you supposed to do about sync lincensing?
I want you to know that there are two options, you can either take responsibility for your music and your rights, do your own research and look for people to help you; or, look for a music publisher or publishing company to do it for you.
The choice is yours. A way is not better than the other. Your way is the right one for you.
Do you find this podcast useful? Then, share it to help more creative souls like you! 🙂