I discovered 11:11 music a while ago. The first song I heard from him was You and I really liked the R&B vibe of the song as well as his soft voice. Let’s meet this artist — who looks like The Weeknd by the way. Don’t you think?
Who is 11:11 & his debut in Music
Tye Craig known as 11:11 is a singer, songwriter and producer from Toronto, Canada. He started his career as a producer 10 years ago, producing instrumentals in a modest studio at a community centre in the west end of Toronto. He now lives in Los Angeles, makes music at the Universal Studios and works with many popular artists.
11:11 said that he never knew he could sing until he laid down some vocals as a reference on one of the beats he made. That’s when he realized he had potential as a singer and chose to do something about it: he taught himself about harmonies and vocal range, practiced a lot, experimented with different techniques and crafted his voice — adding another string to his bow.
Back in 2014, Tye released two songs under his real name: Out Here Girl and S’All Good. But that was before he fell off the radar and came back a year after under the name of 11:11.
In October 2015, he released his first EP, 11:11 offering seven songs: West Side, BYO [Break You Off], You, I’m Good, Don’t Worry, Henny & Gin and My Bish.
A year later, in November 2016, a second EP was released, 11/11 which includes four songs: Lock Down, Wanna Do, I Know and Proposal (Let’s Get Married).
He describes his music as « Soulful smooth musical love stories » and gets his inspiration from his own feelings/emotions and experiences: « I write however I feel at the time when I’m writing. I don’t try and force songs and find a topic to write about, I just write from what I’m going through or have been through already. »
What do I think about 11:11?
Tye tells stories through his music. Stories that many people can relate to which allow people to connect with him & his music at a certain level. Most of his tracks set a soft, sensual mood. Sometimes it can also be heavy and dark.
I can see that he works hard and wants to share his universe not just through his music but also through visuals: music videos, artworks and photos. And he is right! It is essential to get involved in the creative process, going beyond « just » making music when you are looking for success and longevity.
Through his EP’s, Tye is affirming his music style which is a mix of R&B and Trap, but now, I’m curious to hear his debut album and see what he is going to do with it.
What do you think about 11:11 and his music? Leave a comment below to share your opinion, I’d love to hear from you 🙂