Best wishes for 2018 + Announcement

Happy New Year 2018 to you! I hope this year is the breakthrough one that will finally turn your dreams into reality. And know that I have your back! Besides the articles, videos and podcasts I publish here on Sweet Madness, on YouTube and on social media, I decided to make weekly videos.

Highlight on 11:11

I discovered 11:11 music a while ago. The first song I heard from him was You and I really liked the R&B vibe of the song as well as his soft voice. Let’s meet this artist — who looks like The Weeknd by the way. Don’t you think? Who is 11:11 & his debut in […]

Let’s meet Carly Wilford!

Earlier this month, I had the pleasure of interviewing Carly Wilford, a British DJ, Presenter, Tastemaker & Manager of Josh Barry, working in the music industry for 7 years. Carly is a sweet, down-to-earth lady who’s very passionate and authentic. She always tries to make a change and have a positive impact with everything she […]

4 things to know to make quality videos

All successful music artists have a YouTube channel to publish their latest songs and music videos. So I’d like to know: do you have a YouTube channel? If not, you have to create a channel ASAP! Let me tell you why… For a music artist, platforms such as SoundCloud, Spotify & co. are like portfolios […]

10 tips to help you build a fanbase

Fans play a crucial role in your career. They can either support you or break you. That’s why you cannot neglect them. There are different ways to build a fanbase and retain your audience. I’ll share with you a few tips to apply right now! To grow your fanbase, you should …

Darren Hayes: when music is nothing but art

Those who know me know that I’m a huge fan of Darren Hayes. Darren is known as the singer and songwriter of the Aussie duo Savage Garden who met a massive success worldwide in the 90s and early 2000s. I Want You, To The Moon and Back, Truly Madly Deeply, Affirmation, I Knew I Loved […]